Forbes defines professional branding as a leadership necessity and not an act of self-development. Professional branding encapsulates what you want to be known for inclusive of your professional distinctives and your unique personal attributes. It is a verb through which you share your value add to organisations at large and teams in specific. This marketing tool showcases your unique attributes in relation to team dynamics and your competitive distinctives that support the organisational bottom line. Professional branding translates as your professional footprint which encapsulates your interpersonal and organisational mastery skills. Personal mastery produces behavioural intelligence.  A behaviourally intelligent frame of mind asks, “Do I want to advance the situation, or do I want to be right?” The profitable answer to this question supports the individual, the team, and the organisation. Gallup International states: “The successful organisation of the future has a staff compliment that is:

• Engaged

• Resilient

• Innovative

Professional branding is the art to position yourself as a valuable team member who adds value to the organisational bottom line, through behavioural intelligence and personal mastery that drives engagement and innovation in a resilient manner.